Richa Chadha says, “We aspire to provide a platform for artisans to not only survive but thrive”!

Renowned Bollywood power couple #RichaChadha and #AliFazal are set to embark on an inspiring entrepreneurial journey with the launch of a homegrown business that places a spotlight on local artisans. Known for their affinity for handmade clothes and unwavering support for handcrafted work, the duo aims to breathe new life into one of the oldest forms of art deeply embedded in Indian culture.

Intricate artisanal work across India has been world renowned for years. However, the artisans responsible for this meticulous craft are facing challenges that threaten their continuity in the business. Richa Chadha and Ali Fazal, recognizing the need for intervention, are soon to transform their passion for handcrafted art aimed at rejuvenating the community of local artisans from Lucknow.

Richa Chadha, expressed her enthusiasm for the initiative, saying, “Ali and I have always admired the artistry and skill of local artisans, particularly those involved in crafting exquisite intricate work in textiles. It’s disheartening to witness the challenges they face in sustaining their craft. We believe in the power of community, and through this venture, we aspire to provide a platform for these artisans to not only survive but thrive. Our goal is to celebrate the timeless art of zardozi and ensure its preservation for generations to come.”

The power couple’s initiative is not just a business endeavor; it’s a commitment to preserving and promoting cultural heritage. By offering expert guidance and a supportive ecosystem, Richa and Ali aim to empower local artisans, ensuring their invaluable contributions to India’s artistic legacy endure.

The launch of this homegrown business by Richa Chadha and Ali Fazal is expected to happen star this year, and will aim to make a significant impact not only on the world of fashion but also on the lives of countless local artisans, providing them with a promising future filled with creativity, dignity, and economic empowerment.