Most popular marathi entertainment channel in Maharashtra and Goa is ‘Star Pravah’
Star Pravah recently introduced four new serials through quality storylines that engages the audience. The serials were well received by the audience. As a result of this, Star Pravah channel has garnered 292 million impressions* in Maharashtra and Goa. The impact of Star Pravah was especially noticeable after the launch of new and entertaining episodes of Star Pravah on 13th July. (*Source: BARC | Market: Mah/Goa Urban + Rural | TG: 2+ | Period: wk.38’20 (All Days | 24 Hrs)
Sukh Mhanje Kay Ast, Deva Shri Ganesha, Fulala Sugandh Maticha and Mulgi Zali Ho are the fresh serials which helped channel achieve the above mentioned honour. Due to these quality serials, the success graph of Star Pravah continued to rise by 121%**. (**Source: BARC | Market: Mah/Goa Urban + Rural | TG: 2+ | Growth Period comparison: wk.35-38’19 vs wk.35-38’20 (All Days | 24 Hrs.)
Kevin Vaz, CEO, Star India-Regional Entertainment, said, ‘Definitely happy about the overwhelming response from the audience. The quality of the storyline has helped us build new relationships with the audience. We are committed to strengthening these bonds.”
Four new serials were launched on Star Pravah in the months of August and September. Among them, ‘Deva Shri Ganesha’ is a serial based on 11 popular stories of Ganpati Bappa, Sukh Mhanje Kay Ast is a serial that has a heart touching story and gives a glimpse of what true happiness is. It is the story of a determined girl who needs the support of her husband to fulfil her dream, and the serial ‘Mulgi Zhali Ho’, tells the compassionate story of a mute girl who hopes for her father’s love. There are four different flavours in these serials.
‘Dakkhancha Raja Jyotiba’ is about to start on Star Pravah. Jyotiba is an adored deity of entire Maharashtra. From October 23 at 6.30 pm, the audience will be able to see their beloved deity from the comforts of their home. On the occasion of this serial, another slot will be added in the prime time of Star Pravah.
The serial ‘Rang Mazha Vegla’ and ‘Aai Kuthe Kay Karte’ which started out in October 2019 have also left a an impression on the minds of the viewers. Apart from this, the non-fiction programme ‘Mi Honar Superstar’ has also become the best music reality programme across