Sonu Sood launches ‘Krunch Khao, Punch Dikhao’ campaign!
‘Children face bullying at school all over the world, with one in every three students subject to attacks at least once a month’- This astounding finding by UNESCO, led the UN to raise global awareness about the issue and institute the International Day against Violence & Bullying at School in Nov’2020. Even in India, the scene is no different. To counter this, Tiger Krunch realized the importance of familiarising kids with Self- defense through Martial Arts which builds mental and physical strength and resilience to counter conflict situations. And we did it in an entertaining way, with Sonu Sood, the campaign ambassador taking children on a virtual tour around the globe to familiarize them with 5 different forms of Martial Arts- (1) Israel – Krav Maga (2) Japan – Judo (3) Brazil – Jujitsu (4) India – Kalaripayattu (5) Korea – Taekwondo.
Through the course of the five-part video series, Sonu Sood encourages kids to resolve conflicts – first through a friendly conversation or by sharing a yummy treat of chocolatey Tiger Krunch biscuits, however in a situation where all means of amicably resolving a conflict seems impossible then the second best thing to do is to stay alert and defend oneself using some of the techniques taught in the series.
Talking about the campaign and the association with Bollywood action star, Sonu Sood, Mr. Vinay Subramanyam, B ritannia Industries Ltd. said, “Britannia Tiger Krunch stand s true to its philosophy – to always deliver the best value, be it in having the most indulgent cookie experience at Rs. 5 or overcom ing any difficult situation by putting one’s best self forwa rd. The Krunch Khao, Punch Dik hao campaign is an attempt to empower children to be their b est, stay safe in conflict situations and build physical and mental strength. Martial art forms teach kids self-defense and also valuable life skills such as discipline, focus, self-esteem, and goal orientation.” He further added , “And who better than Sonu So od to teach children these val ues and inspire them to face any challenge that life throws their way with sheer grit and perseverance.”
Sharing his thoughts on donning the hat of a martial arts instructor for the campaign, Bollywood action sta r and People’s Hero, Sonu Sood said, “Being a fitness enthus iast and a Martial Arts aficionado not on ly equipped me to be physicall y strong but also instilled di scipline and increased my self- confidence. I am glad that by being part of Britannia Tiger’ s ‘Krunch Khao, Punch Dikhao’ campaign I now h ave the opportunity to inculca te these lifelong values in yo ung minds and nudge them to learn martial arts and know about se lf-defense techniques. There a re many martial art forms across India and the globe as depicted in the series”.
To take the campaign to the masses, Britannia Tiger Krunch has also collaborated with Udemy – a leading global learning platform. This association will enable youngsters to take special online courses ranging between 40 minutes to 7 hours on the five martial art forms at discounted rates starting from INR 525/-. On registration, the user wins a Rs.150 Udemy voucher that can be redeemed to complete these special courses on martial art forms and more. By logging onto the campaign website and going through the five videos, the kids also stand a chance to get a “Krunch Khao, Punch Dikhao” certificate which they can then download.
View the complete series here – http://www. krunchkhaopunchdikhao.com/