Shadan Farooqui unveils a new fragrance, ‘2407 Edge’!
Qyuki’s Internet superstar Shadan Farooqui has launched his signature fragrance, the 2407 Edge deodorant. Inspired by the digital creator’s daredevil persona, the 2407 Edge deodorant is made to appeal to the adventurous side of every person; it’s a fragrance for people who like to live life on the edge. This scent marks his very first offering from 2407 — Farooqui and his super social media creator group Team 07’s flagship lifestyle brand. Recognizing scent, style, and strength as important markers of confidence in the world’s leading personalities, the digital sensation prioritized these foundational facets from a very young age. Now a leading cultural phenomenon, Farooqui wanted this philosophy to reflect in the 2407 Edge deodorant as well. Built to leave a lasting impression, Farooqui’s enthralling new deodorant is bound to make a splash with lifestyle lovers looking to sport a cool, new scent.
Says Shadan Farooqui, The 2407 Edge deodorant is for the fearless souls who dream. Edge is a symbol of hope and hard work; I hope it acts as a medium for people to gain the confidence they need to realize their goals, happiness, and ambition. It’s very special to me as it’s my signature fragrance as well as my very first 2407 launch that has come through with Qyuki’s help. I hope the 2407 Edge deodorant inspires people, especially my fans, to keep going and carve their own path.”
Farooqui’s 2407 Edge deodorant lands on shelves in a white bottle featuring ombré detailing that stretches from turquoise blue to neon green. The journey of making Edge has been a long and exciting one for the digital creator who wanted the scent to embody and reflect both his personality as well as the love and support that he gets from his fam aka the millions of fans who follow him online. The neon green lettering on the deodorant bottle particularly stands for Farooqui’s strong willpower to achieve his goals, whereas the name ‘Edge’ aims to inspire people to always face their challenges upfront. 2407 Edge is ultimately for people who dare to be different and who love the feeling of adrenaline rushing through their veins every single day.