Amitabh Bachchan, Sony Pictures Networks India and Kalyan Jewellers’ ‘Family’

‘Stay at home’, ‘stay safe’, ‘wash your hands’, ‘work from home’, ‘maintain social distancing’ are the statements that one hears these days. In these extenuating circumstances, giving weightage and support towards a most essential cause are stalwarts like Amitabh Bachchan, Rajnikanth, Ranbir Kapoor, Priyanka Chopra, Alia Bhatt, Chiranjeevi, Mohanlal, Mammootty, Sonali Kulkarni, Shiv Raj Kumar, Prosenjit Chatterjee and Diljit Dosanjh.

These superstars have come together in a unique short film – ‘FAMILY’, conceptualized and virtually directed by Prasoon Pandey in collaboration with Mr. Bachchan. It shows us all that staying at home, staying safe, maintaining hygiene, working from home and maintaining social distancing can be productive and should be taken in one’s stride. The premiere of this path-breaking film ‘FAMILY’ will be simulcast across all channels of Sony Pictures Networks on Monday, 6th April at 9 pm. Through this film, Amitabh Bachchan will also unveil an initiative that supports the sustenance of daily wage workers associated with the entertainment industry.

While most of us continue to work from home, it’s the daily wage workers who have borne the brunt and are suffering the most. Given the unprecedented nature of the situation we are in, an initiative undertaken by Mr. Bachchan, ‘WE ARE ONE’ has been supported by Sony Pictures Networks India and Kalyan Jewellers, through which the monthly ration of 1,00,000 households across the country will be funded. Through a commercial tie-up with a leading chain of hypermarkets and grocery stores in India, digitally barcoded coupons have been distributed to a verified list of workers from the All India Film Employees Confederation. Furthermore, monetary help has also been extended to those in need.

We are all in this together… and together, we will overcome these difficult times.