Amitabh Bachchan’s NFT collects US$ 5,20,000 on Day 1 of the auction!

In the era of Non-Fungible Tokens (NFTs) and Indian celebrities latching onto the craze of NFTs, veteran Bollywood actor #AmitabhBachchan’s #NFT beats all records of NFT bids in India, proving to be the most successful so far with his ‘Madhushala’ NFT collection receiving highest ever bidding in India at US $4,20,000 on Day 1 with two more days to go as fans continue to have a bidding frenzy. Madhushala is his father’s poem collection recorded in superstar’s own voice. In addition to this, the auction also has seven autographed posters and from his iconic movies and half a dozen collectibles of “punks and NFTs art & Poster collection” which have received bids worth over $1,00,000 on Day 1.

A unique feature to the auction is the “Loot Box”, worth $10 each. Every buyer of this box would get an assured art piece from the NFT collection. The Loot box goes live on November 2 at 7 pm offering 5000 collectibles for which over 300,000 crypto collectible fans have signed up globally. This exclusive NFT auction is being hosted on BeyondLife.club, powered by Guardian Link, one of India’s biggest de-centralized branded marketplace for NFTs. The auction went live on November 1,2021 and closes on November 4,2021.

Apart from being the first-ever NFT roll put by an Indian actor, the NFT collection is the first-ever NFT based on Guardian Link’s Anti-RIP NFT technology. The technology prevents the NFT from being copied – thereby, protecting the exclusive rights of its owner which is currently a challenge in the NFT landscape.

Commenting on his debut NFT drops and the phenomenal response on day 1, Bollywood legend Amitabh Bachchan said:“In a world of metaverses and digitization, NFTs have opened the doors to a new realm of connectivity and an opportunity to engage with my fans in a new way. The NFTs will offer the audience a chance to own an original piece of rare and cherished moments of my life including stories from my films, recitation from Madhushala, some back stories and moments from my films and these moments remain with them forever”.

Keyur Patel, Co-Founder & Chairman of Guardian and Co-Founder Beyondlife.club said, “The overwhelming response on Day 1 of the NFTs dropped by Amitabh Bachchan shows his affinity towards his million fans in India and across the globe, further transforming the NFT space in India. The excitement is only growing from here as the bidding number are still soaring on day 2. This is truly a moment of pride for our marketplace to have been able to not only successfully launch the NFT drop but also win the trust of our audience.

Arun Pandey, MD & Chairman, Rhiti Group and Co-founder, Beyondlife.club said “The most awaited NFT Drop of the year is finally live and we are thrilled. These NFTs are a piece of Amitabh Bachchan and a precious opportunity for his fans to keep that piece with them forever. Users have the chance to be part of something that would revolutionise the face of India’s NFT space and be a part of history by owning these remarkable yet distinguished assets.We are eagerly looking forward to more such drops by some of our country’s most celebrated celebrities and personalities alike. We are glad our marketplace could reach out to the emotional commerce aficionados with Bachchan ji’s NFTs.”

To further ensure a simplified and more streamlined experience for the people, Beyondlife.club has developed an advanced Drop Wallet that supports multiple forms of digital transactions from debit cards to crypto, making the auctions easily accessible to both the tech-savvy as well as non-crypto users. The platform supports both Ethereum and Matic networks for its minting process.