An exciting collaborative, virtual food festival, ‘Indulge Fest‘
Indulge Fest is a three-day long digital food festival which will bring together some of the leading names in the food industry to help readers discover the latest food trends via specially curated thematic recipes, masterclasses, expert-led live sessions, product highlights, and interesting home-cooking challenges.
Femina, India’s leading women’s brand and GoodHomes, the most credible decor magazine from the house of media conglomerate, Worldwide Media, announce the first edition of Indulge Fest, a virtual food festival which will run from 23rd to 25th December 2020. With esteemed partners like Nestle Milkmaid, Alpenliebe Juzt Jelly, Estuary and Jimmy’s Cocktails, the fest will bring together leading Indian and international chefs for various interactive activities like masterclasses, expert sessions, #Festivefiles, panel discussions and product spotlights for readers to enjoy from the comfort of their home. There will also be daily contests for viewers. The event will witness chefs like Kunal Kapur, Saransh Goila, Gary Mehigan, Sonal Holland, Thomas Zacharias, Shivesh Bhatia and many more host sessions on topics like Restaurant life in the new normal, Match a wine style to your personality, The Mystique of the Michelin star among others.
The three-day long festival will follow a daily schedule that focuses on 3 different palates – Indian food, desserts and appetizers & party cocktails. In a bid to add on to the festive galore, Femina and GoodHomes seek to bring together families closer through the universal language of food & drinks! The days are filled with a stellar line-up of interactive activities to engage the audience.
Along with masterclasses and expert live sessions, the event will also have chefs featuring exclusive insights, tips and recipes from their own kitchens direct to audiences. The interactions will be shared on the social media handles as well as the Indulge fest microsite. Each day will see the editorial content section filled with recipes, DIY hacks, tips and listicles as per the day’s theme. Lastly, audience will be asked to participate and stand a chance to feature in the festival and on Femina.in.
Deepak Lamba, CEO of Worldwide Media said, “Keeping abreast of content consumption patterns in the new normal, Femina Indulge Fest, our very first virtual food festival adds to our evolving repertoire of offering innovative digital experiences. Through this initiative, we want to take the lead in turning the next page of the food industry. This unique virtual food festival will also provide a platform for re-opening the dialogue between the audience and experts most interactively and engagingly.”