“Article 370 is inspiring young girls to join the IB and NIA”, says Yami Gautam!

#Article370 has surely emerged as a winner at the box office. The film has not only been lauded by the audience but it has inspired many too. #YamiGautam has received immense praise for her performance in Article 370 as intelligence #officerZooni but the impact of her role is bigger than one could imagine. Seeing Yami in this avatar has left many young girls inspired to join the #IB or #NIA.

Talking about the appreciation and compliment Yami shared, “If your audience is connecting with this film on a personal level and saying that their teenage daughters want to now join IB or become an NIA officer that is a huge compliment. Getting acknowledged by Army veterans who have seen that life that kind of validations are precious.”

Female empowerment in the true sense is probably making a challenging career choice like this, and making a difference, and this has been one huge takeaway from Article 370.

From Jio Studios and B62 Studios, comes Article 370, a high-octane action political drama, headlined by Yami Gautam and directed by National Award-winner Aditya Suhas Jambhale. Produced by Jyoti Deshpande, Aditya Dhar, and Lokesh Dhar, the film was released in cinemas worldwide on 23rd February 2024.