Arun Shankar made a lot of music during lockdown

National award-winner Arun Shankar is ecstatic about the rising popularity of singles among music lovers and thinks it’s all because of the lockdown that more and more songs were made.

Arun, who has collaborated with Grammy winner Ricky Kej for his new single ‘Hum’ featuring newcomer Ruthvik Reddy and popular TV star Pooja Bannerjee, says Indian music is celebrated globally and there is a need to create more music to meet the rising demand of people. “We as a nation are looked up to by people around the globe for the cinema and music content we provide. Bollywood today has a global appeal and fan following. One of the major reasons for it is, Indian music. I believe the more we create the better,” he adds. He believes music videos are more in demand than films and that they have more recall value.

“For films one needs to take out time to sit and watch. Music videos are short, hardly up to three minutes or a little more so it is something anybody can access anytime, anywhere. People connect their thoughts and emotions to songs based on the genre, so when they are in a particular mood they would like to hear a song that suits them,” he adds. The multitalented singer-composer-lyricist is thrilled to witness the growing trend of singles featuring actors. “People love music and if there is a video to it that is catchy, it gets played again and again by the listener and in the process the actor who features in it also gets attention,” he says. According to Arun, the nationwide-induced lockdown owing to the coronavirus pandemic has led to more music videos being produced.  “Lockdown has contributed to the number of music videos that get made nowadays as it’s easier and less expensive than making a full-fledged film. One saves on a lot of time as well. Also in order to keep themselves relevant in the market artists have started doing a lot of music videos,” he says.  Here’s hoping 2021 too will witness a surge of unforgettable melodies.