Asit Kumarr Modi says, “Neela Films Productions has its sights on extending this universe from Live Action and Animation to Gaming as well as Metaverse”!

Producer of the longest running comedy serial ‘#TaarakMehtaKaOoltaChashmah’ #AsitKumarModi is blending the perfect mix between comedy and drama.

Meet Asit Kumarr Modi, the creative visionary who has made all of India laugh for over 14 years as TMKOC successfully crosses 3400 episodes. While nuances of multimedia content transcend daily, he has stayed in touch with the evolving pulse of the Indian masses. Interestingly, from live-action to animation, the showman has experimented with it all.

Asit Kumarr Modi has established his own unique universe of Gokuldham with an interesting mix of popular and loved characters. He said, “We’re not leaving any stones unturned. Neela Films Productions has its sights on extending this universe from Live Action and Animation to Gaming as well as Metaverse.”

On being a creative person as well as a successful producer in the Indian entertainment industry, he adds, “The audience is warm and embracing when it’s about family comedy and drama content. It’s the love of the audience that keeps us going daily else comedy is indeed one of the most difficult genres. While the audience has moved to digital, we have seen the demand for our content on digital platforms rise continuously.” TMKOC today has more than 20 million connected and engaged viewers on its digital platforms alone with a monthly reach that goes beyond 400 Million!

With the vision to bring about a difference in the lives of others, Asit Kumarr Modi delves into why he got into creating content. Combatting stress among all the things that life offers, he adds, “I aim to destress with laughter. After cross-platform, you’ll be seeing me do it across portals as well,” signs off Asit Kumarr Modi.

On the work front, the longest-running show on television and now one of the most loved shows on Digital platforms as well, Taarak Mehta Ka Ooltah Chashmah, has been created and authored by Asit Kumarr Modi.