Bigg Boss Celebrity Shehnaaz Gill starts the conversation around periods by introducing Sirona’s period care range!

#Sirona, a homegrown feminine hygiene startup leading India’s Menstrual Cup Revolution and makers of India’s First Stand & Pee Device for Women (PeeBuddy), has collaborated with #ShehnaazGill- the internet sensation, actor & singer. With this collaboration, the brand aims to initiate an open dialogue about menstrual and intimate hygiene. We see Shehnaaz talking about how Sirona is solving period problems with their innovative products. The video has crossed 3 million views in less than 48 hours on $#Instagram, fans are also sharing their love on Twitter under #SironaXShehnaaz.

Link to the video- https://www.instagram.com/reel/CbAPoxAsuI8/

Deep Bajaj, Co-founder & CEO, Sirona added “Shehnaaz is an internet sensation, the audience enjoys her content thoroughly & admires her for authenticity and transparency- be it her life or career, Shehnaaz chooses to be vocal about everything. As a brand, we stand for similar values & we aim to create an ecosystem where people can openly talk about the issues they face- from periods, intimate health to safety. Therefore, we decided to collaborate with her to generate awareness about these issues in Shehnaaz’s relatable way.”

Femtech Market size valued at over USD 22.5 billion in 2020 and is expected to grow at a CAGR of 16.2% from 2021 to 2027. It offers a wide range of solutions to improve women’s healthcare across a multitude of female-specific conditions, such as maternal health, menstrual health, pelvic and sexual health, fertility, menopause, and contraception, as well as a number of general health conditions that affect women. Sirona with its innovative range of products is solving some of the problems that women face from puberty to menopause.

Sirona has introduced many innovative, category-defining, India-first products like PeeBuddy (India’s first ‘stand and pee’ device for women to pee in dirty toilets), Herbal Feminine Pain Relief Patches, Anti Chafing Rash Cream for rashes in intimate areas, Period Stain Remover, Oxo-biodegradable Sanitary & Tampon Disposal Bags, and Sirona Menstrual Cup range (India’s highest-selling menstrual cups including India’s first Menstrual Cup Steriliser and Cup Wash), over 10 lakh+ menstruators trust and use Sirona’s menstrual cups. Recently, Sirona also acquired IMPOWER- a defense pepper spray brand in an all-cash deal. With this acquisition, Sirona steps into another neglected area – women’s safety and strengthens its commitment to empowering women.