‘BluePine Foods Pvt Ltd’ and ‘Heart Up My Sleeves’ are amongst the first few pitchers to win a deal on ‘Shark Tank India’!
Badalte Bharat ki nayi soch ko mil raha hain ek naya manch, jahan ubharte businessmen ke sapne honge sach! Celebrating India’s growing entrepreneurship ecosystem, #SonyEntertainmentTelevision presents a refreshing experience for business enthusiasts with the very first edition of the World’s No.1 business reality show format – #SharkTankIndia. This revolutionary show gives an opportunity to budding entrepreneurs to make it big by pitching their business ideas to a group of eminent self-made businessmen a.k.a The Sharks and seek their investment. A perfect business pitch is all it takes to impress the Sharks!
In the premiere episode, BluePine Foods Pvt Ltd and ‘Heart Up My Sleeves’ were amongst the first few pitchers to impress the Sharks and got themselves a spectacular deal.
Popularly known as Momo Mami, 43 year old Aditi Madan is the founder of BluePine Foods Pvt Ltd and has been running this venture along with her co-founder Rohan Singh and Naveen Panwar since 2016. Hailing from Darjeeling, Aditi was fond of momos and once she shifted to Delhi after marriage she missed it so much that she decided to transform her love for momos into a great business idea as she wanted everybody to experience the authentic Darjeeling momos. With her impressive business venture she won the hearts of the Sharks and got a deal of Rs. 75 Lakhs for 16% Equity from Aman Gupta ( Co-Founder and Chief Marketing Officer at boat) , Vineeta Singh (CEO & Co-founder of SUGAR Cosmetics) and Ashneer Kaur (Founder and Managing Director of BharatPe).
The second pitcher to win the deal was ‘Heart Up My Sleeves’ by Delhi-based Riya Khattar, who impressed the Sharks with simplicity and resourcefulness of her product!‘Heart Up My Sleeves’ is a unique brand that aims at minimalism and sustainability using detachable statement sleeves! Yes, you heard it right! A modern concept, fit for transforming India, the brand was started in the midst of the pandemic literally while cleaning the closet! ! Riya Khattar happened to find the solution to the most common problem that each girl faces i.e. while they have a lot of clothes but still nothing right to wear. This one of its kind brand makes detachable sleeves – a quick fix to any dull outfit. She received an offer of 25 Lakhs for 30% from Vineeta Singh (CEO & Co-founder of SUGAR Cosmetics), and Anupam Mittal (Founder and CEO of Shaadi.com – People Group).
Dive into the world of Shark Tank India every Monday to Friday at 9.00 PM only on Sony Entertainment Television.