Celebrity Chefs too join the KisanKonnect Movement!

As the farmers from #Shrirampur and surrounding regions are becoming #Atmanirbhar in the post-lockdown era, with consumers and movie stars ordering directly from their farms, celebrity chefs have also joined the #KisanKonnect movement for their supply of fresh vegetables and fruits. Leading celebrity chefs and digital influencers such as Chef Harpal Singh Sokhi and Chef Meghana have joined the KisanKonnect movement to get their farm-fresh produce. These celebrities have been inspired by the initiative of KisanKonnect’s progressive farmers who provide fruits and vegetables that are authentic, natural and nutrition-rich. The farmers produce naturally and have turned around their own fortunes by adopting direct selling to customers in a modern way. Chef Harpal Singh Sokhi, who is well known for his unique recipe shows on television, found the vegetables and fruits ordered from KisanKonnect’s mobile app were extremely fresh.

Commenting on his association, Chef Harpal Singh said, “The sole reason for any food to taste better is the usage of fresh produce. I always use the freshest vegetables and fruits in my recipes. When I came to know that I can now get cleaned and sorted vegetables directly from the farms, I got KisanKonnected as they harvest vegetables and fruits only once the order is placed and is delivered within 24 hours. The farmers always know how important it is for us to have nutrition-rich food and that is what they deliver. Chef Meghana, who is a modern-generation chef and an ex-banker and a mother, says that for her it is important that kids get the maximum nutrition from their food and KisanKonnect delivers the freshest of food in the most hygienic fashion.

Commenting on her experience with KisanKonnect, she says, “For me it is important that I plan my food buying for home consumption and the recipes that I create. I found with KisanKonnectit it’s much easier to plan my weekly requirements which the farmers harvest, clean and bunch together vegetables and fruits in such a way that by the time it is delivered, the ingredients are at their prime and we get maximum nutrition. I got KisanKonnected as soon as I knew that the farmers are delivering it directly. Whenever I receive my order from KisanKonnect, I always get excited and want to cook immediately.”

These nutrition-conscious chefs believe that for the best of recipes and taste, it is important to source regional produce which is naturally grown. For them, the freshness of vegetables and fruits has to be uncompromised as it elevates the quality of food. Since the KisanKonnect movement began last year during the first lockdown, many movie and television celebrities like Abhijeet Khandkekar, Prajakta Mali, Aasif Sheikh, Rajesh Kumar, Meghana Erande too have joined and regularly ordered from the Farmer Producer Company. What these celebrities have found that kitchen and ingredient management become much easier as the vegetables, fruits are harvested, cleaned, packed and delivered in the most hygienic way. They even order homemade traditional snacks and sweets from KisanKonnect which is made by the women from the farming families. The KisanKonnect movement was started by the farmers knowing that people living in urban areas hardly get freshly harvested vegetables and fruits and have to rely on almost on everyday buying.