For His Parents, Vijay Deverakonda, is ‘Rowdy’!

Vijay Deverakonda, known as the ultimate lover boy, never leaves a chance to captivate audiences with his unique charm and style, leaving his female fans swooning! Known for his distinctive style and charisma, Vijay has earned the affectionate nickname ‘#Rowdy,’ a term that has become synonymous with him and is now the name of his clothing brand (RWDY). Interestingly, this title has roots in his childhood—his family bestowed the nickname upon him due to his mischievous antics in school! Yes, you heard it right!

*A close source reveals*, “Vijay’s parents affectionately called him ‘Rowdy’ during his school days due to his mischievous behavior.” This playful nickname stuck with him and, following the release of his film Arjun Reddy, where his character embodies a rebellious spirit, his fans began to embrace and use the name as well.

The name ‘Rowdy’ has since evolved into a hallmark of Vijay’s persona, embraced by his fans and turned into a personal brand. He has even launched his own fashion line named ‘Rwdy,’ which features a range of apparel and accessories including shirts, tees, sweatshirts,  jackets, hoodies, joggers, sneakers, caps, and belts. The brand has made a significant impact in South India.

On the work front, Vijay Deverakonda has an exciting slate of projects. His upcoming film, tentatively titled VD 12, SVC59, & VD14.