Happinest, affordable housing project from Mahindra

Mahindra Happinest, the affordable offering from Mahindra Lifespace Developers Ltd., has sold 1000 apartments amounting to 80% of the total inventory in its project ‘Happinest Kalyan’. The project reached this significant milestone in only nine months since its launch, and notwithstanding four months of lockdown-induced slowdown.

Strategically located on the Bhiwandi-Kalyan Corridor, Happinest Kalyan comprises seven 14 and 22 storied towers, with 1,241 homes in 1 BHK and 2 BHK configuration spread across nine acres. Homes in the project are priced Rs. 31.05 lakh onwards. Additionally, Happinest Kalyan customers were able to avail the benefits of a unique ‘Multiplier Rebate Plan’ (MRP) with cost benefits for early bookings. The project is registered with Maharashtra Real Estate Regulatory Authority (MahaRERA).

Arvind Subramanian, Managing Director & Chief Executive Officer, Mahindra Lifespace Developers Ltd., said, “We are delighted with the positive customer response to Happinest Kalyan. The success of the project despite lockdown restrictions indicates robust pent-up demand for quality homes by trusted brands with a track record of offering great value. This hopefully signals an impending revival in high-potential real estate markets across India.  With its strong pipeline of projects and deep focus on consumer research, Mahindra Happinest is well positioned to meet the growing demand for quality affordable homes.”

Mahindra Happinest homes are based on the premise of ‘Live, Smile and Prosper’ and cater to young, aspiring homeowners who seek a bigger and better life for themselves. Happinest Kalyan leveraged a ‘digital-first’ approach during launch, where all bookings were accepted only online and nearly 80% of booking payments were made online.  Moreover, in an industry-first innovation, homebuyers at Happinest Kalyan were provided the option to choose among a set of unique amenities via the ‘MySeries’ offering.  The final set of co-created, pay-per-use amenities at Happinest Kalyan is thus based on a combination of customer choice and economic viability. Happinest Kalyan is pre-certified ‘Gold’ by the Indian Green Building Council (IGBC) and offers benefits of significantly lower maintenance costs due to power saving and water saving fixtures.

All Mahindra Happinest homes meet the qualifying criteria under the Pradhan Mantri Awas Yojana, basis which eligible customers can avail loan interest subsidy up to Rs. 2.67 lakh.