Hungama Artist Aloud announces the grand finale of the 1st edition of Indian Independent Music Awards!
The independent music scene in India is brimming with talent. Every day, social media and different streaming platforms witness a surge of new songs and new artists, busy creating something beautiful and mellifluous. Extending their support to indie artists and their creations is #HungamaArtistAloud, a platform that promotes independent content. Taking that initiative to the next level, they today announce the very- first edition of #IndianIndependentMusicAward (#IIMA). The #GrandFinale of this award show will be held on March 25, 2022.
Consumer voting for IIMA is open through the website between February 1 and February 15, 2022. The winners in each category will be decided by who gets the maximum votes. Listeners are welcome to make their favourite song or artist take the trophy home. All the winners will be announced at the Grand Finale event in March.
The Indian Independent Music Awards is a digital only property which recognizes outstanding artists, living in the country or any other part of the world, for their content released in India, either directly by the artists themselves or through labels.
Speaking about IIMA and voting announcement for the grand finale of the award show, Soumini Sridhara Paul, Senior Vice President, Hungama Artist Aloud says, “The Indian Independent Music awards perfectly ties in with our core philosophy and helps us honour the vast repertoire of the independent artists and their art. The award ceremony will not only allow them to reach out to a wider audience, bring artists to the limelight, but also recognise and reward them for their effort. This is also a golden opportunity for all the fans to know more about these talents, listen to their music and vote for their favourite musician and songs to help them win. The voting will also help us to know what our consumer enjoys and allow us to serve them with better entertainment content. This award show will also encourage many other indie artists to come forward and join in the movement that will take the independent music scene in India to greater heights. We look forward to receiving uncountable votes and hope to honour the most deserving talents across 30 different categories.”
Adding on, Sunil Kumaran, Country Head – Project, Marketing and THWINK BIG, BIG FM, said, “Last few years has seen a boom in the rise of independent artists, celebrating the same, BIG FM and Hungama Artist Aloud presented #TheBlueMic, an initiative that connects the audience with their favorite indie artists. By awarding these talents at Independent Music Awards, we recognise and acknowledge their creativity, talent and fandom in the music industry. This also gives a chance for the fans to choose their favorite artists through a voting system. We at BIG FM are glad to participate with Hungama Artist Aloud for an initiative that yet again celebrates and acknowledges the independent talents. Through our various networks across the country, we will encourage our listeners to vote for their favorite talents.”