Hungama Artist Aloud launches “#StayAtHome #StayEntertained 2.0”
Hungama Artist Aloud, a platform that supports and promotes independent content, is bringing back its hit property, #StayAtHome #StayEntertained, for a second season. A unique series of multilingual, multi-genre and multi-talent digital concerts, the property has been launched in association with Facebook and will incorporate a ‘Donate’ tab, a feature of Facebook Fundraisers that is being rolled out in India under the Facebook Social For Good campaign. This will allow the viewers to donate to GOONJ which is working to ease the hardships faced by daily-wage earning families because of the COVID-19 pandemic.
The second season of the series will feature Himani Kapoor, Shashaa Tirupati, Sujata Majumdar, Hardeep Grewal, Poorvi Koutish, Siddharth Basrur, Paroma Dasgupta, Dev Negi, Astitva, The Suryansh Project, Preety Bhalla, Shreya Sharma and Sanah Moidutty performing live from their homes and entertaining viewers as they practice social distancing. From 27th April 2020 till 1st May 2020, every day, different artists will go live on Hungama Music’s Facebook page to deliver acoustic performances and interact with their fans. The concerts will also be available to stream on Hungama Music and Hungama Artist Aloud’s Facebook page, Twitter
Speaking about the association with Facebook, Siddhartha Roy, COO, Hungama Digital Media said, “We are glad to partner with Facebook and work with them to roll out Facebook Fundraisers in India, a unique way of allowing users to donate to organizations working at the frontline during this pandemic. Hungama Artist Aloud #StayAtHome #StayEntertained was created to offer quality entertainment to users as they practice social distancing from the safety of their homes. We are excited to launch the new season, this time with the option to donate easily to GOONJ, and are certain that this will help in uniting users and artists for a greater purpose.”
Speaking about the property, Soumini Sridhara Paul, Vice President, Hungama Artist Aloud said, “As a society, we’re facing a tough situation that requires us to remain united and work towards keeping each other’s morale high. Music has the power to bring people together and we are delighted to launch the second season of the series. Besides offering users’ a chance to enjoy performances across genres and languages while interacting with their favourite artists, the series will also make it possible for them to contribute towards the betterment of those who need our help the most right now.”