Ice-cream brand ‘Get-A-Whey’ bags an investment of 1 Crore on Shark Tank India!
The onset of startup culture across the country has brought about a revolutionary change in the Indian business community. Firing up the entrepreneurial wave further, #SonyEntertainmentTelevision’s Indian adaption of the world’s no. business reality show – #SharkTank has been turning dreams into reality for budding entrepreneurs with extraordinary business ideas. Along with awe-inspiring journeys, viewers are also getting a perfect startup crash course through the mind-blowing pitches and fruitful guidance from the Sharks; Resulting in Shark Tank India becoming an interesting topic of discussion amongst the Indian audience. In the upcoming week, Mumbai-based Mother-son duo, Jimmy and Jash Shah made their way into the hearts of the Sharks with their product ‘Get-A-Whey’. This premium protein ice cream brand got themselves a stellar investment of 1 crore for 15% equity from the Sharks – Ashneer Grover, Vineeta Singh, and Aman Gupta.
Be it a good occasion or a bad situation – Kuch Meetha toh banta hain! ‘Sweets’ are something that is dear to every Indian and one would always want to indulge in it – but not at the cost of one’s health. Bringing an all-time solution for the sweet lovers out there is Mumbai-based brand ‘Get A Whey’ – India’s first healthy ice cream brand. Touted to be tastier than other regular ice creams out there, Get A Whey makes nutritional ice creams from whey protein with no added sugar. Available across supermarkets and online platforms, the brand is available in 12 international flavour and is now selling 4 keto-friendly flavors too. With a dream of dominating the healthy ice cream market in the long run, the brand aims to expand its product offerings and reach out to a larger set of audience.
Expressing his excitement on getting an investment, Jash Shah said, “Being India’s first healthy ice-cream brand we wear that badge with honor and pride. Yet, that only means that we are more responsible towards our customers. Our ice creams have 12 g of protein per 100 g serving and just 7 g of fat per 100 g serving and with it we make sure that people indulge in it without worrying about gaining the extra calories. While we have been receiving a great response for our brand, but one of the best achievements for us is that a dream that started in our kitchen has now made its way on such a great platform like Shark Tank India. It’s an overwhelming feeling for my family and we are really thankful to the entire team of Sony Entertainment Television for believing in us. To top it all, with such great startup stalwarts onboard like Ashneer Grover, Vineeta Singh and Aman Gupta we are really lucky! We will now finally get to reach pan India as well as take our ice cream brand across the world! Can proudly say Get-A-Whey made their way! ”
To witness such extraordinary business pitches, tune into Shark Tank India every Monday to Friday at 9 pm on Sony Entertainment Television.