Katrina Kaif’s “Kay Beauty” has engaged influencers to promote self-love!

Katrina Kaif is not only one of the most renowned and prosperous actresses in Bollywood, but also a prosperous businesswoman, mostly due to the success of her cosmetics line, Kay Beauty. A recent event garnered her an invitation to speak at a globally renowned fashion industry platform regarding her entrepreneurial journey.

Katrina Kaif, the visionary behind the inception of Kay Beauty in 2019, shared profound insights. Speaking about her role as a woman entrepreneur, the Tiger actress said, “No amount of advertising can substitute the fact that the consumer and our audiences can see the truth. … They can sense what has been sold to them and what is genuinely coming from a place of authenticity, “With the ‘#ItsKayToBeYou’ campaign serving as an illustration, Kay Beauty, as a company, has been in operation for four years, prioritising inclusivity and sustainability in its marketing endeavours. Her brand has engaged influencers to promote self-love, extending inclusivity beyond gender, age, colour, and identity. The esteemed panel also featured Anaita Shroff Adajania, Bandana Tewari, and Laxmi Menon, who deeply explored the intricate dynamics of reimagining Indian beauty, spanning changing perceptions, expressions, and the challenges and opportunities in the fashion and beauty industry.

Katrina Kaif’s reflection on her entrepreneurial journey underscores her influence as a trailblazer in both the film and business realms. Amidst a community comprising pioneers and visionaries in the fashion industry, she has played a substantial role in advancing the conversation on reshaping beauty standards within the Indian cultural context. Her dual impact on cinema and business positions her as a noteworthy figure, amplifying her contribution to the evolving narrative of beauty and cultural ideals.

Keerti Kadam