Music director Ishwar Kumar launches Bigivo.in for budding artists
Today, the world has gone digital. Gone are the days when an aspiring singer would stand in line to audition for Indian Idol or SaReGaMa. Now, we switch on our laptops to step out into the virtual world, as the real one outside is too scary. It is therefore the perfect time to allow the healing balm of music to soothe and calm us as we stay in our protective cages.
Ishwar – Bollywood Music Director, Singer & Music producer – has not allowed this pandemic to deter his focus from helping new and aspiring artistes. He has launched a new concept on his YouTube channel – Big IVO (www.bigivo.in), where every Friday he releases a new song under his banner. This initiative offers a platform to budding artists to showcase their talent easily and without any hassle. He has already garnered 5000 subscribers in one month with over million views organically. In the present scenario, where there is a severe scarcity of new and melodious songs, Ishwar feels it an honour to entertain his audience with such soulful and beautiful songs.
“These songs are brilliantly made and harmoniously sung. They are soon going to flood up all the digital platforms like Saavn, Spotify, Amazon Music, Hungama etc.”
On 31st July 2020, Ishwar is releasing his next song and video ‘Ao To Sahee’ which will be showcased not only on his home platform, but on all other digital platforms as well. He has also scheduled the launch of ‘Vande Matram’ on 15th August.
“I know what struggle is for absolute new comers in Bollywood and in the music industry. I have been through that rut. It’s depressing and everybody does not get support from family to continue fighting, like I did. I have created this platform Big IVO on YouTube to give all talent a fighting chance. I am so happy that last week we released ‘Dil Janiya’ song which has crossed 2 lakh views on YouTube and was featured in Top Ten Song in New Hindi Playlist on Spotify,” says Ishwar.
With the approach and vision of releasing songs on a weekly basis, Ishwar has already posted few songs in the last weeks with views reaching in millions.
Ishwar has mentored plenty of upcoming Artistes in the past, who are now well known for their talent. To name a few, lyricists Vikas Dubey, Preeti Arora, Kaushal Kishore & Anand are part of his team, while a few of the new singers are Praveen Chauhan , Keun Gaur, Himani etc. He also has many of the established singers like Sachet Tandon, Sonu Kakkar, Sarodee Borah using his platform.
Ishwar had made his debut in Bollywood with Govinda starrer Rangeela Raja (2019). Well trained in Classical Music, Ishwar has learnt his musical skills under the experts and well renowned ‘Gharana System’. He has learnt Carnatic Music from Madras University and is also trained in western classical music from Trinity Music College.
Ishwar, has been creating jingles for multiple ad campaigns for many top FMCG brands and is proud of his music for a short film VIVASH by Pocket Films which has received more than 63,526,480 views. He has composed and sung for many issue based music videos, given music for documentaries for National Geogrephic Channel and created title tracks of few television shows.
He believes that music has no language or boundaries and so he uses all his learning and beliefs to bring in sounds that will leave his listeners mesmerized.