Pooja Entertainment’s ‘Coolie No. 1’ trailer crosses in 50M+ views in no time!

The kind of response Coolie No 1 is getting has the exhibitors excited. Industry sources say, it is just the kind of entertainer that will bring hordes of fans back to the theatres. The speculation now is whether the makers (Vashu Bhagnani, Jackky Bhagnani and Deepshikha Deshmukh) will somehow manage a simultaneous release of the film in theatres and on Amazon Prime. And if that will in fact become the new normal in the post-pandemic entertainment industry.

The trailer of Varun Dhawan and Sara Ali Khan starrer ‘Coolie No.I’ is still trending on the top spot on YouTube and has garnered over 50 million views in just two days. Fans are thrilled to see a rebooted version of the classic comedy of errors with a coolie assuming the identity of a millionaire to woo his girl-friend and impress her obsessively status-conscious father. Fans have particularly liked the nostalgic references to the hit tunes of the original cult-classic that was also directed by David Dhawan and produced by Pooja entertainment.

The comic timing of Varun has been hugely appreciated and the quirks of Johnny Lever, Javed Jaffrey, Paresh Rawal, and Rajpal Yadav have inspired countless tweets, memes, and hilarious comments.  Die-hard fans of Varun, Sara and David Dhawan’s brand of comedy are already calling the film, a ‘blockbuster’, a ‘laugh riot’, and a ‘roller coaster’ ride.

The film is expected to stream on Amazon Prime on December 25 but with partial relaxations in place, exhibitors are keen to break the long silence in their theatres with a triumphant premiere. According to industry insiders,  Pooja Entertainment’s big-ticket blockbuster has made exhibitors excited and they think it is the perfect entertainer to bring back the audiences into theatres. Many exhibitors feel that the feel-good musical deserves a big screen.

Though die-hard OTT fans may still register record-breaking viewership ratings when the film releases on Amazon Prime. many fans of Varun and Sara rip-roaring cinema wish to catch it on the silver screen.

The overwhelming response to the trailer has established one fact beyond doubt that a film like ‘Coolie No. 1’ is made to be enjoyed with family and friends and that is what exhibitors are hoping to cash on.

This is after all not just another Friday release. It is comedy doyen David Dhawan’s 45th film. It also marks 25 years of heritage production house Pooja Entertainment that began its journey in 1995 with, yes, ‘Coolie No. 1’ starring Govinda and Karisma Kapoor.

Given that OTT platforms are right now buzzing with new content while theatres are parched for big films, ‘Coolie No. 1’ could be their door to a semblance of the good, old days. With multiplexes and OTT platforms guarding their turf for now, possibly by December 25, they will both yield a little to share the spoils. Coolie No. 1 could just be the Christmas gift everyone is looking for.