Producer Shipra Arora finds ‘a silver lining in the clouds‘ in the ‘Pandemic’ year
Producer Shipra Arora, who co-owns her YouTube channel Content Ka Keeda with her brother Shivankar Arora, says that last year was lonely due to the lockdown and pandemic. But, she says, it helped her learn a lot about life. “The Pandemic spoiled so much for so many. We couldn’t meet our parents, our friends. It was a lonely year but yet 2020 has put so many things in perspective,” she says, adding, “I am the kind who always tries to find a silver lining in the clouds. This year has been one of the most transformative years of my life. Opening our YouTube Channel Content Ka Keeda was the most important moment for me. Because of the Covid-19, we were restricted to shoot but we still managed to put one episode every Thursday. From 0 to 38k subscribers – I feel only blessed with the community we have managed to make.”
Ask her how she kept herself positive during this time, and she says, “While so many lost their jobs, we had our channel to work on. I have so many stories to tell and it was a blessing that I continued to write and Shivankar was continuously shooting them. We made a great team and kept at it.” However, work has been great, says Shipra. “Work has taken a new direction. Everything seems to be going digital. While working on our YouTube Channel, one thing I learned is SEO and Digital Marketing. I managed to take two courses online and I am tripping on it so much that I would continue to do so. I didn’t know I will enjoy the analytics and back-hand of YouTube as much as writing,” she says.
She adds, “Besides winning awards on our short film, Love Knows No Gender. Gaining one million + views on many stories; my biggest achievement has been the messages we get from our viewers. When someone writes watching Anxiety short film helped me. When someone says I came out to my parents because of your film, when someone writes I will learn kickboxing because of your short film Fight Back. This makes my day. As a creator, I feel I have managed to make the difference.” Talking about the future, she says, “I am waiting for our channel to hit greater heights. Waiting for us, Shivankar and I to grow more as creators and do many wonderful projects together.”