ASCI launches Endorser Due Diligence Service!
In order to help endorsers, follow the #ASCI code and abide by the rules laid down in the Consumer Protection Act (2019), which places an obligation on them, to undertake … Read More
Tag: ASCI
ASCI frames guidelines for advertising and promotion of virtual digital assets and services!
Even as the Indian government continues to work on the framework for Virtual digital assets, commonly referred to as #crypto or #NFT products. advertising for these products has been very … Read More
To reflect the agenda of becoming future-facing and more inclusive ASCI enters next phase of evolution!
Freshfrom a series of new initiatives such as the #InfluencerGuidelines, asci.social, the Guidelines for Online Real Money Gaming, the Advertising Standards Council of India (#ASCI) has unveiled a new brand … Read More
ASCI marks ‘World Social Media Day’ with a webinar o n the future of influencer marketing, challenges!
#TheAdvertisingStandardsCouncilOfIndia (#ASCI) marked June 30, #WorldSocialMediaDay, with a webinar that comprised two panel discussions involving stalwarts from the Indian and global advertising industries as well as stakeholders from the influencer … Read More
Influencer Guidelines deadline for feedback extended by ASCI!
The Advertising Standards Council of India (ASCI) on Friday extended the deadline for feedback on the Draft Guidelines for Influencer Advertising on Digital Media to March 21, 2021. The earlier … Read More
ASCI’s gaming guidelines receive overwhelming response from consumers!
The Advertising Standards Council of India (ASCI) guidelines related to real-money gaming, which came into effect from 15th December, have received an overwhelming response. Within seven weeks of the release, ASCI has processed complaints against 81advertisements that were in potential violation of itsguidelines. Around … Read More
ASCI’s digital campaign for consumer outreach, #ChupNaBaitho
To raise consumer awareness about objectionable advertisements, the Advertising Standards Council of India (ASCI) is launching the #ChupNaBaitho, a call-to-action digital campaign. The campaign is one of several initiatives planned … Read More
ASCI investigates advertisements for liquor brand extensions appearing during IPL
The Advertising Standards Council of India (ASCI) has, for the past few weeks, been intensely monitoring possible surrogate advertising during the ongoing Indian Premier League (IPL). ASCI has put in place … Read More
ASCI is committed towards the consumers’ well-being and trust, resolves many misleading complaints
In the months of June and July 2020, the Advertising Standards Council of India (ASCI) investigated complaints against 363 advertisements, of which 76 were promptly withdrawn by advertisers. The Independent Consumer Complaints Council (CCC) … Read More
CEO of BBH & Publicis Worldwide, Subhash Kamath, elected ASCI chairman
Subhash Kamath, Chief Executive Officer at BBH & Publicis Worldwide, India, has been unanimously elected chairman of the board of governors of the Advertising Standards Council of India (ASCI). The … Read More