US dad Ricky Pond breaks the internet as he grooves to Badshah’s Sajna track!
#Badshah’s recent track ‘#Sajna’ composed for Say yes to The Dress is a current trend on social media. Rapper and composer Badshah’s recent track ‘Sajna’ from the recently launched show #SayYesToTheDressIndia on discovery+ is winning hearts across the globe and received an overwhelming response on social media. To take the song’s viral quotient up a notch, the highly celebrated dancer Punit J Pathak choreographed the song featuring real-time brides.
The response to the song has been overwhelming as the track went viral in a matter of days after its release. Sharing below the success of the track:
- 85 MN+ views on YouTube – https://www.youtube.com/watch?v=WBqoJVEyJPU
- 760K reels on Instagram
- The song has been No. 1 on radio airchecks (after devotional music) for two weeks in a row, which is a truly commendable feat for a non-music label
- Influencers across the spectrum hopped onto the trend generating massive, earned media – Aditi Rao Hydari, Vishal Dadlani, Aastha Gill, Jay Bhanushali, Darshan Raval, Aditya Narayan Bharati Singh, Sonu Kakkar, and Saba Azad amongst others
- Not just that, America’s dancing dad Ricky Pond is seen grooving to Badshah’s superhit song Sajna which has garnered over 250K views in less than 24 hours
Audiences for the first time witnessed the legendary composer Badshah in five different never seen before avatars including that of an event manager, pandit, chef, rapper and a fashion designer, bringing about an energy that has no match. While the show is visually mesmerizing, the rapper’s newest wedding track, sung alongwith the melodious Payal Dev, is sure to get one swaying, making its way to the top of your playlist!